For the second year in a row, Italian Trade Agency is hosting the Italian Food Lab at the upcoming Gulfood to bring to life the true flavors of Italy through cooking shows by Chefs specialized in Mediterranean cuisine, tasting sessions by Italian specialty food products companies and informative sessions on the EU quality logos PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication).
Through the PDO and PGI logos, consumers can easily recognise the traditional quality products and can rely on their authenticity in terms of regional origin or traditional production. Registration under these schemes also provides producers with legal protection against imitation or misuse of the product name. To date, 293 Italian food products have been awarded with the prestigious traditional food laurel PDO and PGI, that makes Italy the market leader with the highest number of quality food protection labels received in the European Union.
At the Gulfood the Italian Trade Agency collaborates with Fondazione Qualivita for the scientific and editorial cooperation in the promotional activities related to PDO/PGI products.
More than 180 Italian companies are participating in Gulfood this year along with 5 consortia, namely, Consorzio del Formaggio Parmigiano Reggiano, Consorzio per la Tutela del Formaggio Gorgonzola, Consorzio per la Tutela del Formaggio Grana Padano, Consorzio per la Tutela della Mozzarella di Bufala Campana and Consorzio per la Tutela del Formaggio Pecorino Romano.
According to Gianpaolo Bruno, Trade Commissioner to the UAE, Oman and Pakistan at the Italian Trade Agency: “Italian food is really a celebration of good quality produce. Preparing Italian food starts with the shopping: quality ingredients are a priority to creating an unforgettable Italian meal. At the Italian Food Lab, we want to raise awareness of the ‘Made in Italy’ quality food products and the importance of the PDO and PGI logos, which can defend consumers from food fraud that cause devastating damage to the producers of the genuine Italian food estimated in a loss of 60 billion euros a year. We want to encourage retail and HORECA sectors in this region to give importance to sourcing authentic Italian products and promote the ‘Made in Italy’ brand.”
For further information, please visit www.ice.gov.it; www.eventsitadubai.com
Fonte: Agenzia ICE
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