The 2023 Wine and Food Tourism Report showed a 37 percent increase in food-related travel experiences.
Fifty-eight percent of Italian tourists in 2023 are choosing holiday destinations linked with food experiences, a 37% increase from 2016, a new report has found. The trend benefits olive millers and farmhouses, offering tourists olive oil-related experiences.
“This trend generates virtuous economies, which represents the best opportunity for the small farmers to see the value of their products finally recognized through direct sale”, says Mauro Rosati (general director, Qualivita Foundation).
According to the 2023 Wine and Food Tourism Report, 9.6 million Italian tourists who plan at least one of their trips to a food-related destination said these tourism opportunities are among their top priorities.
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“For small producers, adhering to the consortia might be complex and even expensive, but in the new scenario, it might lend a unique opportunity to stay in the market,” Rosati said.“Consortia certify quality,” he added.
“Recognizing a certified status to their production might give small producers a chance to survive in a complex market. Locally, consortia promote specific certified products of the region, engaging tourist fluxes and creating new direct sales opportunities for small producers,” Rosati continued.
Source: Olive Oil Times
